Since when have the BSB Market Reports Germany been published?
What does the report cover?
The report covers these sub-areas of the German cosmetics market:
-Pharmacy products and medical brands
Brands and private labels in each case.
Which (trend) analyses are conducted using the data collected?
The claims of the product fronts are clustered and examined in terms of the frequency of their occurrence and the resulting trend readings for each sub-area of the market and of the overall market.
2. Raw materials:
The raw materials used (actives, linnaeic naturals) are clustered and examined in terms of the frequency of their occurrence and the resulting trend readings for each sub-area of the market.
Sample data analyses
All data analyses are structured in the same way.
What additional information is also provided?
-All changes over the last year within the brands surveyed.
The report includes
-a discussion of the most important newly used innovative raw materials
Product type; Manufacturer, Distribution channels, Packing size, Brand and Sub brand, Product name, SPF/SLF, Typical INCI or Actives and naturals, Main Claims (front), Typical Picture (front).
Germany a) Mass market b) Natural products, c) Pharmacy products, med lines, d) Perfumery, e) Hair care
Brands and firms examined
Re a brands) BCG: Biodroga; Beiersdorf, Nivea Sun; L`Oreal: Garnier; J&J: Piz Buin; H. Braukmann: Sun&Care; Nestle: Bübchen; Pharmamedico: ReAm; Hipp: Hipp; Mann&Schröder: Dulgon.
Re b Private Labels) Aldi Nord: Ombra; Aldi Süd: Ombia; dm: Sundance; Edeka: Elkos; Famila: La Ligne; Globus: Natuvel; Real: Soi; Müller: Lavozon; Netto/ Plus: Pure&Basic; Norma: Barbuda Sun; Rewe/ Penny: Today; Rossmann: Sunozon.
Re b brands) Brands: Lavera: laverana; A. Boerlind: Boerlind; dadosens; Korres: Korres.
Re b Private Labels) dm: Alverde.
Re c brands) Avene: avene; Creme 21: Creme 21 Sun; Eco Cosmetic: Eco; Edgewell: Hawaiian Tropic; L`Oreal: LaRoche-Posay, Vichy; Beiersdorf: Eucerin; Ales: Lierac; La mer: La Mer Sun; Spirig Pharma: Daylong; Sanosan: Sanosan baby Sonnenschutz; Stada: Ladival
Re c Private labels) dm: Sundance med; Rossmann: Sunozon med.
Re d Brands) Artemis Suisse SA: Artemis of Switzerland; Collistar: collistar; Ultrasun: Ultrasun; Clarins: Clarins; Dior: Dior; Estee Lauder: Clinique, Estee Lauder; L`Oreal: Biotherm, H. Rubinstein, Lancome; Lancaster: Lancaster; Louis Widmer: L. Widmer; Marbert: Marbert; Payot: Payot; Shiseido: Shiseido; Troll: Declare.
Re d Private labels) Douglas Sun.
Re e) Collistar: collistar; Rausch: Grüntee Haar-Sonnenschutz; Rufin: Swiss-O-Par; Ultrasun: ultrasun hair.
Distribution channels examined
Excel files containing the data and discussion of the highlights in PowerPoint. You need at least Office 2010 in order to see the data.
Sample of a brand presentation
All brands are presented in the same way.
In what form will I receive the data?
The report and the additional information can be found in electronic form on a CD-ROM, Stick or sent by eMail.
The discussions and trends are presented in PowerPoint. The raw product data and analyses are prepared as Excel sheets.
The report is in English.
Please contact us directly.