Report Cosmetics/ Kosmetik Face Care

The text is in english, because the reports are written in english too.

Since when have the BSB Market Reports Germany been published?

Since 2003.

What does the report cover?

The report covers these sub-areas of the German cosmetics market:


-Natural products

Brands and private labels in each case.

As well as the latest products:

-Pharmacy products and medical brands

Perfumery market

Which (trend) analyses are conducted using the data collected?

  1. Claims:

The claims of the product fronts are clustered and examined in terms of the frequency of their occurrence and the resulting trend readings for each sub-area of the market and of the overall market.

  1. Raw materials:

The raw materials used (actives, linnaeic naturals) are clustered and examined in terms of the frequency of their occurrence and the resulting trend readings for each sub-area of the market.

What additional information is also provided?

-All changes over the last year within the brands surveyed.


The report includes

-a discussion of the most important new innovative raw materials

Data collected

Product type; Product name, Brand and Sub brand, Manufacturer, Distribution channels, Packing size, Typical INCI or Actives and naturals, Main Claims (front), Typical Picture (front).

Sub-markets examined

Germany a) Mass market b) Natural products, c) Pharmacy products, d) Perfumery

Brand and firms examined

Re a brands) BCG: Sans Soucis; Beiersdorf, Nivea, Florena; Maxim: Kaloderma; Carenow: Böttger; Cosnova: Essence;  Coty: Manhattan; Dr. Wolff: Alcina; Henkel: Diadermine; Hipp: Hipp; Hormocenta: Hormocenta; J&J: bebe, Neutrogena, Penaten;  Korres: korres; L`Oreal: Garnier, Skin Expert, Men Expert, Mouson; Lornamead: CD; Mann&Schröder: A Vandini, Sanosan, Alkmene; Merz: Merz; Murnauer: Salthouse; Nestle: Bübchen; P&G: Olaz; Schaebens: Schaebens.

Re a Private Labels) Aldi: Biocura; Aldi Süd: Lacura; dm: Balea; Edeka/ Marktkauf: Elkos;  Famila/ Globus: Even; Lidl: Cien; Müller: Caleavera; Netto/ Plus: Shisara; Norma: Elcurina; Real: Soi; Rewe/Penny/Sky/HIT: Today; Rossmann: Rival de Loop, Synergen;  Kaufland: k classic.

Re b brands) Alva, alva; Bioturm: BCG: Sans Soucis, Dr. Scheller, SkinBio; bioturm; A. Boerlind: Boerlind, Tautropfen; Bonano: Alviana; Bioturm: bioturm; Eco Cosmetic: Eco; Eubiona: eubiona; Farfalla: farfalla; Henkel: AOK; i+m: i+m; Kneipp: kneipp; Lavera: laverana; Logona&friends: Heliotrop, Logona, Sante; Maxim: Cosnature; L`Oreal: body shop; Mann& Schröder: Alkmene; M. Gebhardt: m. Gebhardt; Primavera: primavera; Santa Verde: santa verde; Speick: speick; Wala: Dr. Hauschka; Weleda: weleda.

Re b Private Labels) dm: Alverde; Balea nature; budnikowski: Aliqua; Mueller: terra naturi; Rossmann: Alterra.

Re c + d brands and Private labels) Please go to our website Cosmetics as well for latest changes.

Distribution channels examined



Excel files containing the data and discussion of the highlights in PowerPoint. You need at least Office 2010 in order to see the data.

Sample of a brand presentation

All brands are presented in the same way.

Quantitative market analyses

The two Excel overviews „linnaeic naturals“ and „actives“ are the optimal qualitative basis for quantitative market analyses for the raw materials used in the area Face Care.

In what form will I receive the data?

The report and the additional information can be found in electronic form on a CD-ROM.

The discussions and trends are presented in PowerPoint. The raw product data and analyses are prepared as Excel sheets.

Report language?

The report is in English.


Please contact us directly.